Social Media

You may only have a few seconds to grab the attention of a viewer as they scroll through the noise of the social media accounts. First impressions really do count. Every post of an image, quote, video or tweet is worth being excellent and created to make a long lasting impact.

As Catch The Fire ambassadors, from the content you post you are encapsulating Catch The Fire’s brand essence: presence; encounter; and transformation in all that you communicate.

 

+ Intention

Start by identifying your intended response from those you are connecting with when posting any content. A clear understanding of your subject and your target audience will help you navigate imagery, compelling content, a consistent presence and the balance between inspiration and information.


+ Strategy

Intentionally determine your social media strategy. Posts do not happen by accident, there is a compelling reason why behind the story you are telling — plan, deliver, engage, evaluate and grow.


+ World Accounts

Catch The Fire world’s social media accounts show who Catch The Fire is on a global scale, sharing stories from people around the world [including the world lead team], as well as the different churches, events, ministries and world products [Schools, Music, TV and Books]. They are managed by the world communications team and their initiative leaders.

Facebook

Profile name:Catch The Fire

Handle:@catchthefire

Instagram

Profile name [and handle]:catchthefire

Title: Catch The Fire


Catch The Fire world products each have their own social media account [one account per social media channel].

Facebook

Profile name:Catch The Fire Music

Handle:@catchthefiremusic

Instagram

Profile name [and handle]:catchthefiremusic

Title: Catch The Fire Music


+ Local Accounts

Catch The Fire churches each have their own social media accounts [one account per social media channel]. Content on there is local church related specifics. They are managed by the local church communications team. Facebook is Catch The Fire + Location. Instagram is ctf + location.

Facebook

Profile name:Catch The Fire Sydney

Handle:@ctfsydney

Instagram

Profile name [and handle]:ctfsydney

Title: Catch The Fire Sydney


+ Extensions

Within Catch The Fire churches, if you have the capacity to maintain and sustain, you can create further social media accounts to provide a more detailed and personal connection for specific ministries or communities [one account per social media channel]. They are managed by the local church communications team. Facebook is Catch The Fire + Location + Ministry. Instagram is ctf + location + ministry.

Facebook

Profile name:Catch The Fire Toronto Youth

Handle:@ctftorontoyouth

Instagram

Profile name [and handle]:ctftorontoyouth

Title: Catch The Fire Toronto Youth


+ Profile Page for Local Accounts

  1. The Catch The Fire logo image is to be used as a profile image.
  2. The Catch The Fire Church logo is to be used as a banner image with a location image of the city or an environment/people image that connects the audience to the church, behind it.
  3. Profile name [or title] — Catch The Fire + Location
  4. Handle — ctf + location
  5. Biography, subtext or about — Write out the most important information including: Brand tagline; meeting times; location; and a website link.

Catch The Fire Raleigh-Durham We welcome you to encounter God's transforming presence. Sunday meetings — 9:15am and 11:15am. 2304 Page Rd, Durham, NC 27703. ctfraleigh-durham.com


+ Profile Page for Extensions Accounts

  1. The Catch The Fire logo image is to be used as a profile image.
  2. The Catch The Fire Church logo is to be used as a banner image with an environment/people image that connects the audience to the minstry, behind it.
  3. Profile name [or title] — Catch The Fire + Location + Ministry
  4. Handle — ctf + location + ministry
  5. Biography, subtext or about — This section allows each ministry to communicate who they are and how they connect. Give context to the local church this ministry is connected to. Add website link.

Catch The Fire Lyon Youth This dynamic and passionate group of youth, between grades 7-12 are part of Catch The Fire Church in Lyon. ctflyon.com


+ Online Community

Nurture the social media community by engaging your target audience in conversation. Create a buzz and get people excited. Avoid posting content without any acknowledgement of those responding. Show that you are listening with timely responses. When experiencing negative comments however, you may want to avoid engaging — delete, ignore or acknowledge politely in a way that doesn’t provoke an argument. Alternatively you can message them separately away form the heat of their comment.


+ Feedback

Be intentional with what you post, when you post, how often you post and be consistent. Regularly evaluate what time of day, format and messaging that works best for you. Adjust accordingly.


+ What to Post

The quality of your posts will most likely be evaluated by the responses you receive. This will determine your effectiveness to intentionally connect, acknowledge, engage and give space for a response with your intended audience. You can create your own visual content through video, photography, designs, quotes as well as written content to supplement the post. Engaging your target audience with a question is a constructive way to start a conversation. Sharing content from Catch The Fire’s or other Catch The Fire church’s social media accounts [or from other sources] is an excellent way to cross pollinate content where applicable.

DO — Post fresh content relevant to your target audience. Be unique and add value

DON’T — Immediately repeat content from other Catch The Fire sources. Give it space, at least a day


DO — Use screen image resolution of 72 dpi

DON’T — Use less than 72dpi, it will appear fuzzy [pixelated] or use higher than 72dpi, it will take too long to load


DO — Lead your target audience to a call to action or direct them to a Catch The Fire source, preferably your own church website

DON’T — Give too many options as this can bring confusion and you may quickly lose the interest of your target audience


+ How Much to Post

The quantity of your posts depends on many variables, however a minimum of twice a week consistency is the key [and no more than three times a day]. Posting to add value and to sustain the frequency will determine how much you post. Too many posts and the message becomes noise; too little posts and the message gets lost. Get to know your target audience and discover what content they most respond to and at what times of the day.

DO — Leave an intentional time gap between each post

DON’T — Post several posts back to back


DO — Show that you care and engage in conversations by responding

DON’T — Ignore messages, comments and questions


DO — Assess negative comments on an individual case basis. Delete, ignore or acknowledge politely

DON’T — Engage publicly to provoke an argument


+ Hashtags

Hashtags unify your target audience across different social media accounts and they can add another layer to a post’s message. Choose the number of hashtags appropriate to your content and avoid using capital letters. For a campaign, consistently repeat the same hashtags for each post.

#meetgodhere #septemberconference2018 #catchthefiretoronto


Direct your audience to one Catch The Fire source, preferably your own church website and then more specifically to the page on your website that is most appropriate to your post. Avoid giving your audience too many options. Avoid using www or http:// before the website address.

ctflondon.com

ctfnovohamburgo.com/events


+ Resources

GRAPHIC DESIGN — Canva; and Pablo [by Buffer]

APPS — Fontmania; and Typorama;

SOCIAL MEDIA POSTING — Loomly; Buffer; and Hootsuite

WEB — unsplash.com; google.com/images; istockphoto.com; and lynda.com

 

Account Avatars

 
 
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Solid brand red - use for Churches only

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Solid secondary colours or images should be used for Extensions e.g. Catch The Fire London Worship

social-avatar-location.png

You can use location images for Churches

social-avatar-church.png

You can use photography for Churches, Ministries or Extensions

 
 
 
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Do not use the stacked version

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Do not use the landscape logo