Our Identity

In the same way that you as an individual have an identity, so does every organisation (whether they know it or not).  Your identity is who you are, and it's also your reputation and who other people think you are.

A brand is a person’s gut feeling about a product, service or a company.
— Marty Neumeier, 'The Brand Gap'

When we're looking at branding for Catch The Fire, we look at every part of our culture, identity and reputation, we're trying to cultivate a unified and consistent voice for all of Catch The Fire worldwide.  When people experience a conference in Toronto it should be the same 'voice' they hear as when they registered online, and the same voice they hear again when they join a Catch The Fire church in their home nation.

Touch Points

We need to think about communication in every avenue and how to utilize it best while making sure our message remains consistent across every avenue people use to interact with us... we call these points of interaction Touch Points.

Websites

With over thirty websites in the Catch The Fire family it's important that they all feel like siblings.  There needs to be unity both graphically and textually. 

Social Media

People are interacting with us every day via their devices in what's becoming much more of a two-way medium.  How do we harness this and do it right?

Emails & Phone Calls

Whether it's a email newsletter or a personal call from a pastor, we have to consider what we're communicating and make sure we do it right.

Letterheads & Forms

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Integer posuere erat.

Signs & Screens

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Integer posuere erat.

Live Experience

Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Integer posuere erat.