At Catch The Fire we have one 'core brand' which is our Catch The Fire World brand... from this core brand there are many other derivatives, churches, sub-organizations etc.

Using Sub-Brands gives us the opportunity to give a particular area of the global ministry it's own flavour and personality.  A son will likely have a resemblance to his father and will be proud to carry his last name but doesn't need to always dress like him too.