typography

Choosing the Right Typeface


Typography plays an important role in communicating the overall tone of our brand. Using a consistent family of fonts visually reinforces our brand and creates harmony in all Catch The Fire communications. 
 

 

primary font

Proxima Nova

versatile • balanced
 

Proxima Nova is the primary font for the Catch The Fire identity. It's a well-balanced typeface that comes in a variety of weights. It’s a flexible font that can be used for a variety of communication needs – from business to creative. 

  Proxima Nova  Light


Proxima Nova Light

 Proxima Nova  Regular

Proxima Nova Regular

 Proxima Nova  Bold

Proxima Nova Bold

Proxima Nova is available to use in any of the office platforms on Google Drive.
We won't be able to distribute this font for legal reasons.
 

Free alternatives to Proxima Nova

Below are a few free fonts that you can use as an alternative to Proxima Nova. They are chosen for the similar features and flexibility.


complimentary font

Handwritten Script

warm • human


We chose a handwritten style font to compliment our primary font in our marketing designs. Handwritten scripts add a human touch, warmth and friendliness to our designs. Here are some guidelines for picking the right style.

 

Use a brush-style font or scripts that mimic human handwriting. 

  Use a script font that looks natural and dynamic. 


Use a script font that looks natural and dynamic. 

  Avoid using formal script fonts. This one looks like it could be used for weddings and other formal gatherings instead of a casual Sunday service.


Avoid using formal script fonts. This one looks like it could be used for weddings and other formal gatherings instead of a casual Sunday service.

 

Use the handwritten font sparingly. It works best for short titles and headlines.

  Use a combination of script fonts with a sans-serif font like Proxima Nova to achieve a well-balanced design.


Use a combination of script fonts with a sans-serif font like Proxima Nova to achieve a well-balanced design.

  Avoid using script fonts in paragraph texts at all cost. It makes the paragraph difficult to read.


Avoid using script fonts in paragraph texts at all cost. It makes the paragraph difficult to read.

 

download suggested fonts

Below are a few free fonts that you can download and use in your designs. They are chosen for their flexibility, legibility and style.